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Barilla x Marie Kondo: Spark joy and reduce waste by repurposing pasta boxes


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In the spirit of Global Recycling Day, which just passed, Barilla has teamed up with decluttering guru Marie Kondo to launch a new initiative – 'Secondhand Box with Marie Kondo'. This clever campaign centers around giving your leftover Barilla pasta boxes a whole new purpose – using them as eco-friendly packaging to ship clothes when you sell them on secondhand platforms.



This innovative approach not only promotes sustainable living by reducing waste, but it also aligns perfectly with Marie Kondo's philosophy of sparking joy by tidying up your home.


So next time you're whipping up a delicious Barilla pasta dish, think twice before tossing the box! With a little creativity inspired by Marie Kondo's magic touch, it can become the perfect storage solution for your pre-loved clothes, ready to find a new home.


Let's get the conversation going...who else has discovered clever ways to reuse Barilla boxes? Share your tips and tricks in the comments below!



Image: LePub

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