The humble cassette player returns, reinvented for the modern era

[Marshy]

Remember the satisfying click of a cassette into place, the anticipation of a perfectly curated mixtape? For some, the golden age of cassette tapes never truly faded—and they’re probably right. A brand called We Are Rewind is catering to this nostalgia with a modern twist, offering cassette players that blend retro charm with contemporary features.

 

Gone are the clunky plastic bricks of yesteryear. These reinvented cassette players, available in three models with names like ‘Serge’ and ‘Keith’ (a subtle homage to music icons?), sport sleek and stylish designs in matte, vintage shades of orange, blue, and gray.

 

 

Music to the ears of purists, these devices retain the core functionalities you crave, including fast-forward, rewind, volume control, and a headphone jack for that authentic lo-fi experience.

 

Taking into consideration that nostalgia shouldn’t come at the expense of convenience, the players are equipped with Bluetooth connectivity, allowing you to ditch the wires and connect headphones or speakers for a hassle-free listening experience. This means you can enjoy your favorite cassette tapes on the go or look back fondly with friends. Plus, in place of AA batteries, these feature built-in rechargeable lithium batteries, offering up to 12 hours of playback.

 

 

 

 

 

 

 

 

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A post shared by WE ARE REWIND (@we_are_rewind)

 

Then again, these players aren’t just for the analog diehards. The Aux input calls to digital enthusiasts as well, as you can connect your smartphone or MP3 player and transform the old-timey device into a portable speaker system for your digital music library. The Aux input also allows you to record audio from external sources onto blank cassette tapes, letting you create your own custom mixtapes—a delightful throwback to the pre-streaming era.

 

 

 

 

 

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We Are Rewind cassette players come at a price point of $159 USD, with vibrantly colored blank tapes also available in the mix (although they’re sold separately) to complete the retro aesthetic. They’re a compelling option to fast forward to the past, without rewinding on convenience.

 

 

 

 

 

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Sound off in the comments what you think about these!

 

• https://www.wearerewind.com

 

Images: We Are Rewind