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Snapchat introduces sponsored AR filters that brands can DIY-create in “under 10 minutes”

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In a bid to increase engagement between brands and users, Snapchat has introduced sponsored AR filters, which users can add to their posts.


The sponsored AR filters are a new ad offering that expands brands’ reach beyond the pre-capture Lens Carousel. This ad placement occurs after Snapchatters capture their content with the Snapchat Camera, accessible by swiping to the post-capture Filter Carousel.


One of the key benefits of Sponsored AR Filters is the ability to seamlessly integrate brands into both major tentpoles and everyday moments1. Advertisers can upload existing assets and build Filters from a variety of tried-and-true templates including AR face Filters, location-based overlays, countdown timers, quiz generators, and more.


By leveraging Sponsored AR Filters, brands can guarantee optimal visibility and impact across the entire Snapchat Camera experience. With the integration of calls to action (CTAs), advertisers can capture valuable mid-funnel signals, guiding Snapchatters towards specific conversion actions and driving measurable results for campaigns.


This development lowers the barrier to entry for AR Ads. With no outside production costs needed, advertisers can effortlessly create Sponsored AR Filters in under 10 minutes using Lens Web Builder, a free DIY tool for Filter and Lens creation. This allows budget-conscious brands to participate without the expense of traditional production and storyboarding.


Will this new sponsored opportunity prove to be an effective way for brands to interact with their social media followers? Feel free to share your views in the comments below.




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Image: Snapchat

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