Spotify trials on-demand video learning courses for users in the UK

[Innovabble]

 

Calling all lifelong learners! Spotify is stepping up its game with its 'Courses' feature, currently undergoing testing with UK users. This exciting feature goes beyond music and podcasts, offering a variety of video-based courses conveniently integrated within the familiar Spotify interface.

 

Here's the scoop:

• Diverse Course Catalog: Spotify is partnering with educational powerhouses like BBC Maestro, Skillshare, and PlayVirtuoso. This collaboration allows them to offer high-quality content catering to a wide range of interests, from music production and business skills to fostering creativity. This caters to the strong interest in learning demonstrated by Spotify users, with nearly half of Premium subscribers engaging in education or self-help-themed podcasts

 

• Learning on-the-go: Imagine honing your music production skills or brushing up on Excel while you're commuting or doing chores. Spotify's seamless integration makes learning convenient and accessible.

 

• New Learning Avenue & Audience Reach: This feature not only provides Spotify users with a new avenue for learning, but also offers educational creators a powerful new way to reach learners. This could potentially broaden the accessibility and engagement of quality education within the e-learning landscape.

 

This is currently a test feature available only in the UK, and there's no guarantee yet that it'll get a wider or more permanent launch. However, if you're in the UK and curious to find out more about the courses and try them out for yourself here.

 

What do you think? Would you be interested in learning new skills through Spotify?

 

Image: Btseries | Dreamstime.com

 

• https://newsroom.spotify.com/2024-03-25/spotify-tests-video-based-learning-courses-in-the-uk/
• https://techcrunch.com/2024/03/25/spotify-courses-learning/
• https://www.theverge.com/2024/3/25/24110545/spotify-online-courses-learning-video-test-uk-skillshare-bbc-maestro-playvirtuoso