Flamin’ Hot Spins Into Own Brand To Be The Spicy Main Character It’s Always Been

[Newsbreaker]

Images via Walmart, background generated on AI

For decades, Flamin’ Hot Cheetos have been a fiery red staple in snack aisles, beloved for their addictive crunch and in-your-face spice. But PepsiCo’s Frito-Lay knew the flavor was destined for bigger, punchier things than simply serving as a footnote. Now, Flamin’ Hot is breaking out of the bag to stand alone, featuring a makeover and a full-blown brand that spans more than just your favorite cheesy snack. 

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