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SunChips is rolling out an extra limited-edition flavor during the fleeting solar eclipse


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You could say SunChips has eclipsed the competition when it comes to chip flavor development. In a celestial move, the Frito-Lay brand is commemorating the total solar eclipse gracing North America this April.


Partnering with astronaut and researcher Kellie Gerardi, SunChips aimed to create a flavor that mirrors the astronomical event on your taste buds.


Dubbed Solar Eclipse Limited-Edition Pineapple Habanero and Black Bean Spicy Gouda, the snack offers a duality of taste. The pineapple habanero represents the hot star’s fiery brilliance, offering a burst of sweetness and heat. The black bean and spicy gouda symbolize the moon’s shadow, bringing a savory and slightly smoky counterpoint.


Taking inspiration from the fleeting nature of the eclipse itself, SunChips will only make this addition available for a limited time—a mere 4 minutes and 27 seconds, echoing the eclipse’s totality. Eager fans can snag a free bag online at SunChipsSolarEclipse.com starting at 1:33 PM CT on April 8, while supplies last.




“SunChips draws inspiration from the sun so there’s no better moment to spotlight this snack than during the extraordinary solar eclipse,” says Rhasheda Boyd, vice president of marketing at Frito-Lay. “With this exclusive flavor drop, fans who enter for a chance to win their own bag during the moment of totality will have the opportunity to continue celebrating the eclipse even after the rare event is over.”


Supporting PepsiCo’s pep+ (PepsiCo Positive) commitment, SunChips is donating $50,000 to the PepsiCo Foundation’s Food for Good US. This organization delivers nutritious meals to youth in learning environments.


Would you take a bite out of this stellar flavor?




Images: PR Newswire

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