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SunChips is rolling out an extra limited-edition flavor during the fleeting solar eclipse


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SunChips-Solar-Eclipse-Flavor-1.jpeg


You could say SunChips has eclipsed the competition when it comes to chip flavor development. In a celestial move, the Frito-Lay brand is commemorating the total solar eclipse gracing North America this April.

 

Partnering with astronaut and researcher Kellie Gerardi, SunChips aimed to create a flavor that mirrors the astronomical event on your taste buds.

 

Dubbed Solar Eclipse Limited-Edition Pineapple Habanero and Black Bean Spicy Gouda, the snack offers a duality of taste. The pineapple habanero represents the hot star’s fiery brilliance, offering a burst of sweetness and heat. The black bean and spicy gouda symbolize the moon’s shadow, bringing a savory and slightly smoky counterpoint.

 

Taking inspiration from the fleeting nature of the eclipse itself, SunChips will only make this addition available for a limited time—a mere 4 minutes and 27 seconds, echoing the eclipse’s totality. Eager fans can snag a free bag online at SunChipsSolarEclipse.com starting at 1:33 PM CT on April 8, while supplies last.

 

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“SunChips draws inspiration from the sun so there’s no better moment to spotlight this snack than during the extraordinary solar eclipse,” says Rhasheda Boyd, vice president of marketing at Frito-Lay. “With this exclusive flavor drop, fans who enter for a chance to win their own bag during the moment of totality will have the opportunity to continue celebrating the eclipse even after the rare event is over.”

 

Supporting PepsiCo’s pep+ (PepsiCo Positive) commitment, SunChips is donating $50,000 to the PepsiCo Foundation’s Food for Good US. This organization delivers nutritious meals to youth in learning environments.

 

Would you take a bite out of this stellar flavor?

 

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Images: PR Newswire

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