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Cadbury Introduces Its 2024 Bunny Of The Year, Louie The Raccoon


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Cadbury-Easter-Bunny-2024-Louie-The-Racc

Image via Cadbury USA

The Cadbury Bunny has been a mainstay of Easter, a fluffy white symbol of springtime joy. But in a delightful tradition-bending move, the chocolate giant has embraced a more inclusive mascot selection in recent years. The winner of its annual Cadbury Bunny Tryouts isn’t always a bunny, but rather the pet who most embodies the spirit of the season. This year’s champion is Louie, a two-year-old raccoon rescued from Miami.

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