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Yahoo acquires Artifact, the AI news aggregator by Instagram’s founders

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Yahoo has announced the acquisition of Artifact, an AI-driven news aggregation and discovery platform created by Instagram's co-founders, Kevin Systrom and Mike Krieger. 


Artifact, known for its proprietary AI-powered personalization technology, will no longer operate as a standalone app. Instead, its technology will be integrated across Yahoo’s products, including the Yahoo News app. This integration is expected to provide users with a more personalized experience for discovering news and information.


The acquisition comes at a time when Artifact had announced it would be winding down operations. Despite this, the technology developed by Artifact has been recognized for its potential to transform the way users discover and consume news.


Yahoo’s acquisition of Artifact is seen as a strategic move to further establish itself as a trusted guide to digital information, and to enhance its content personalization capabilities. Kat Downs Mulder, SVP and General Manager of Yahoo News, expressed excitement about growing Artifact’s technology and furthering Yahoo’s mission.


Kevin Systrom, CEO and Co-Founder of Artifact, echoed these sentiments. He stated that Yahoo’s scale would help Artifact’s technology benefit millions of people. He also emphasized the critical role of connecting people to trusted sources of news and information.


This acquisition marks a significant milestone in Yahoo’s journey. It not only enhances Yahoo’s product offerings but also aligns with its vision of connecting users with content that matters most to them.


How will this acquisition reshape the landscape of online content aggregation, and the future of Yahoo? Share your views in the comments below.



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