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TJ Maxx Moves On From Helvetica For A More Vivacious Personal Font

By Newsbreaker
April 3 in Latest News

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Newsbreaker

Posted April 3

Posted April 3

TJ-TK-Maxx-No-Longer-Using-Helvetica-1-1

Images via McCann Design

Forget the “dress for less” motto—TJ Maxx has made a surprising font-forward move to dress for more! The beloved department store has bid farewell to the minimalist, ubiquitous Helvetica to welcome the maxx-imalist, bespoke typeface, simply called ‘Maxx’.

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