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Hallmark unveils its first-ever immersive Christmas experience: "All the charm of a Hallmark movie town square"

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In the world of Hallmark, it's never too early to talk about Christmas. The holiday card maker has just announced its inaugural immersive Christmas experience, set to take place at the Crown Center in Kansas City, Missouri, right outside Hallmark’s headquarters.


The event, scheduled every weekend from November 29 through December 23, promises to transform the city into a magical Christmas town. Visitors will have the opportunity to meet their favorite Hallmark movie stars, adding a sprinkle of stardust to the holiday cheer.



This immersive experience is designed to bring all the charm of a Hallmark movie town square to life. Guests can indulge in festive food and themed drinks, go ice skating with friends and family, and participate in a range of free activities. The event will also feature one of the world’s tallest Christmas trees, adding to the grandeur of the holiday season.


For those seeking an elevated experience, Hallmark offers VIP ticketed events. These include photo ops with holiday stars, behind-the-scenes panels, movie marathons, breakfast with Santa, and curated workshops with Hallmark artists2. Tickets for these exclusive events go on sale on May 16.




This immersive Christmas experience is not Hallmark’s first venture into holiday-themed events. In July 2023, the company announced its first-ever Christmas cruise, which was met with great excitement from fans.


How will this event transform the holiday season? What are your expectations from this immersive Christmas experience? We invite you to share your thoughts and excitement about this upcoming event.



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Images: Hallmark

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