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Meta to label 'made-with-AI' images, video, audio content across Facebook, Instagram, and Threads

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In a significant move towards transparency, Meta has announced that it will begin labeling AI-generated content and manipulated media on its platforms, including Facebook, Instagram, and Threads from May 2024. This decision is a response to the rapid evolution of AI technology and the increasing prevalence of AI-generated content, which has blurred the lines between human and synthetic content.


Meta’s new policy will involve labeling a wider range of video, audio, and image content as “Made with AI” when industry standard AI image indicators are detected or when users disclose that they’re uploading AI-generated content. This change is informed by feedback from the Oversight Board and Meta’s policy review process, which included extensive public opinion surveys and consultations with academics and civil society organizations.


The decision to label rather than remove manipulated media is seen as a less restrictive approach that avoids the risk of unnecessarily restricting freedom of speech. If digitally-created or altered images, video, or audio are determined to pose a particularly high risk of materially deceiving the public on a matter of importance, Meta may add a more prominent label to provide additional information and context.




This move by Meta is part of a broader industry trend towards transparency and accountability in the face of advancing AI technology. As the difference between human and synthetic content becomes increasingly blurred, users have expressed a desire for greater transparency around this new technology.


As we witness these significant changes in the digital landscape, one can’t help but wonder: How will this new policy impact the way we consume and trust content online? Will it lead to a more informed and discerning public, or could it potentially create new challenges? We’d love to hear your thoughts on this.



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Images: Meta

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