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LEGO Builds Joyful Brand Identity That Starts With The Toy Brick


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Image via Interbrand

The LEGO Group has rolled out a playful yet comprehensive brand identity that, quite simply, stacks up. The overhaul aims to connect every dot in the LEGO universe—from its logo, physical sets, and catalogs to its digital presence, video games, educational tools, and more—while evolving alongside its ever-expanding lines.

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