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Meta Rolling Out ‘Made With AI’ Labels On Instagram & Facebook

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Meta, the social media giant encompassing Facebook, Instagram, and Threads, is rolling out a new labelling system to flag content created or altered with artificial intelligence. Starting in May 2024, users will see ‘Made with AI’ badges on photos, videos, and audio clips that leverage AI technology. This move comes amid growing concerns about the spread of deepfakes—highly realistic AI-generated videos that can be used to make people appear to say or do things they never did.

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