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Swatch celebrates Mom & Dad in a-D’oh-rable fashion with Simpsons watches for Mother’s & Father’s Day


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Forget the stale carnation and the novelty mug—this year, Swatch and The Simpsons are teaming up to offer a timepiece that truly celebrates Mom and Dad.


The watchmaker known for its playful designs has unveiled a special edition collection featuring America's favorite dysfunctional family. For Mother’s Day, the “BEST. MOM. EVER.” watch takes center stage. Marge, the picture of patient nurturing, graces the dial, while the strap depicts her entire brood: Bart, Lisa, and even Maggie. This Gent model, sized perfectly for most wrists, is a vibrant reminder of Mom's unwavering love.




Dads aren't left out. The “BEST. DAD. EVER.” watch, a Big Bold model, honors Homer, the quintessential goofy yet dedicated father. Homer, sporting his "No. 1 Dad" sash, takes center stage on the dial, with the strap showcasing his classic poses.




Both watches are crafted with Swatch's signature style, featuring bio-sourced materials in the case and glass. This eco-conscious touch adds a thoughtful layer to these already delightful gifts.


Whether you're channeling your inner Bart with a mischievous grin or your inner Lisa with a knowing chuckle, these Swatch x Simpsons watches are a surefire way to put a smile on Mom and Dad’s faces. They’re a conversation starter, a unique addition to any watch collection, and most importantly, a lasting, foolproof (say D’oh!) reminder of your love.










Images: Swatch

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