Jump to content


Reese’s gets into the Olympic & Paralympic spirit with chocolate Medals

Recommended Posts



It’s not going for gold in Paris, but Reese’s is certainly aiming for a sweet victory with its latest candy creation: Reese’s Medals. These limited-edition treats are shaped like miniature gold, silver, and bronze Olympic medals, filled with the classic combination of creamy peanut butter and smooth milk chocolate that the brand is famous for.


Launched to coincide with the Summer Olympics in Paris, Reese’s Medals are a playful tribute to the spirit of competition and the dedication of athletes. The Hershey Company, which owns Reese’s, is a sponsor of Team USA, making the candy’s release even more timely.


Shannon Wilkinson, Reese’s senior brand manager, explains:



We know that Reese’s Peanut Butter Cups are legendary among fans—and just like with legendary athletes—there is always room for some friendly competition to bring out the best versions of ourselves. Now, with the addition of our newcomer, Reese’s Medals, and through our collaboration with Team USA and an incredible roster of athletes, we are bringing that spirit of friendly competition to the lead up to the Olympic and Paralympic Games Paris 2024.




The debut of these edible prizes is part of Reese’s Legend vs. Newcomer initiative. This campaign features US Olympic and Paralympic athletes, both established stars (soccer Olympic gold medalist Alex Morgan and swimming Paralympic gold medalist Jessica Long) and rising hopefuls (soccer Olympic hopeful Sophia Smith and swimming Paralympic aspirant Haven Shepherd), highlighting the legacy of the games and the next generation of competitors.




If you’re looking to get your hands on these unique Reese's treats, you'll find them in stores nationwide for a limited time. They come in three sizes: snack size (perfect for sharing or portion control!), standard size, and king size for those who truly deserve a champion’s portion.


So, would you bite into these medals? Don’t worry, they won’t break your teeth. Everyone wins.




Images: PR Newswire, top background generated on AI

Link to comment
Share on other sites

Join the conversation

You can post now and register later. If you have an account, sign in now to post with your account.

Reply to this topic...

×   Pasted as rich text.   Restore formatting

  Only 75 emoji are allowed.

×   Your link has been automatically embedded.   Display as a link instead

×   Your previous content has been restored.   Clear editor

×   You cannot paste images directly. Upload or insert images from URL.

  • Create New...
The Creative Network


The Creative Finder

The Bazaar

Trendingger (BETA)

Community Resources

Become a member

  • Sign up for free
  • Pro/Business Accounts
  • Log into your account

    Forum Rules & Guidelines

    Terms of Use

    DMCA Copyright Notice

    Privacy Policy


    Contact Us

    Advertise with us

  • Express self-serve ads
  • Other advertising inquiries
  • Popular Categories

  • Artificial Intelligence (AI)
  • Innovation
  • Accessibility
  • Creative Ad Ideas
  • Climate Change & Sustainability
  • Copyright
  • Humor
  • Inclusivity
  • Travel
  • WTF
  • Creative Disciplines

  • 3D
  • AR / VR
  • Architecture
  • Art
  • Automotive
  • Branding
  • Character Design
  • Comics
  • Fashion Design
  • Furniture Design
  • Graphic Design
  • Illustration
  • Industrial Design
  • Interior Design
  • Logo Design
  • Packaging Design
  • Product Design
  • Street Art
  • Typography
  • UI/UX
  • Video Games