Lululemon designs Team Canada’s kits for Paris 2024 Olympics & Paralympics 🇨🇦

[Marshy]

Lululemon, the Vancouver-based athletic apparel giant, has stepped up to the plate (or should we say, starting line) as the official outfitter for Team Canada at the 2024 Paris Olympics. This marks a significant shift from previous partnerships, with Hudson's Bay having held the reins for 16 years.

 

The focus for the new collection seems to be two-fold: celebrating Canadian identity and prioritizing inclusivity.  Lululemon's signature red and white color palette takes center stage, with the opening ceremony featuring a red bomber jacket and shorts/pants combination. However, the real innovation lies in the details. The jacquard bomber boasts a unique print showcasing Canada's diverse landscapes and artistic heritage.

 

 

Functionality is also a key consideration. The pieces are designed to be breathable and wick sweat, perfect for Paris’s unpredictable weather. Convertible jackets and pants allow for easy adaptation, while features like magnetic closures and pull-on loops cater to a wider range of abilities.  Lululemon has even incorporated “Seated-Fit” styles for Paralympic athletes, ensuring comfort and practicality.

 

 

 

 

 

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Lululemon isn’t stopping at outfitting Team Canada’s Olympians. It’s also unveiled a ready-to-wear collection for fans. The collection is expected to mirror the design elements of the official uniforms, featuring the same red and white color scheme and potentially incorporating design elements like the jacquard print. Look for pieces that are not only stylish but functional,  perfect for hitting the gym.

 

 

 

 

 

 

 

 

 

• https://vancouversun.com/life/fashion-beauty/lululemon-olympics-team-canada-clothes
• https://nationalpost.com/sports/olympics/lululemon-unveils-canadas-official-olympic-kit-for-the-paris-games
• https://www.cbc.ca/sports/olympics/olympics-paralympics-paris-team-canada-uniforms-1.7175207

 

 

 

Images: Businesswire, Lululemon