Lay’s & Lionel Messi come up with official rally cry for potato chips: “Oh-Lay’s, Oh-Lay’s, Oh-Lay’s, Oh-Lay’s”

[Coloroscopio]

Potato chip giant Lay’s is kicking off the 2024 soccer season with a new twist on tradition, partnering with Lionel Messi to introduce a fresh rally cry. The iconic “Olé, Olé, Olé” chant, typically reserved for goal celebrations, may face some friendly competition this year with the catchy “Oh-Lay’s, Oh-Lay’s, Oh-Lay’s, Oh-Lay’s.” A chip off the old block?

 

This clever wordplay references Messi’s mastery of the “chip shot”—a delicate maneuver where the ball is lofted over the goalkeeper's head and into the net. A new commercial showcases the soccer legend effortlessly transitioning the “Olé” chant into the playful “Oh-Lay’s” version.

 

 

 

To celebrate Messi’s signature move and the “Oh-Lay’s” rally cry, the Frito-Lay brand is pulling out all the stops. Fans will have the chance to win a unique piece of soccer memorabilia—limited-edition, soccer ball-shaped Lay’s bags commemorating Messi’s first “chip shot” goal of the season. But wait, there's more! One lucky winner will also snag a Messi-autographed Lay’s jersey, just like the ones featured in the new commercial.

 

 

“When it comes to the perfect blend of skill and flavor, few can match the iconic taste of Lay’s chips or the mastery of Messi on the field, so we knew we had to bring the chip icons together to recognize their greatness,” notes Tina Mahal, senior vice president of marketing, PepsiCo Foods North America.

 

“With the introduction of ‘Oh-Lay’s,’ we’re thrilled to continue our commitment to spark moments of joy for soccer fans everywhere, reminding them that there's no better snack for watching soccer than Lay’s potato chips.”

 

 

So, will “Oh-Lay's” become the new roar of the crowd, or an ear-worm for sporting enthusiasts? Only time, and the beautiful game itself, will tell.

 

• https://people.com/food/lionel-messi-partners-with-lays-on-a-goat-collection/ 
• https://www.foodandwine.com/lionel-messi-lays-potato-chips-oh-lays-contest-8633653
• https://www.prnewswire.com/news-releases/global-potato-chip-icon-lays-teams-up-with-soccer-icon-lionel-messi-for-reveal-of-new-soccer-rally-cry-oh-lays-oh-lays-oh-lays-oh-lays-302117494.html

 

Images: PRNewsfoto/Frito-Lay North America