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Sprite rolls out new 'Chill' flavor that gets colder as you drink


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Sprite has introduced a novel beverage, Sprite Chill, that promises to redefine the consumer experience. This innovative drink not only offers a unique cherry-lime twist to Sprite’s signature lemon-lime flavor, but it also features a proprietary blend of cooling agents that intensify the sensation of coldness as one continues to drink.

 

Sprite Chill, available in both full sugar and zero sugar varieties, is designed to deliver waves of refreshment. Unlike traditional carbonated beverages that lose their freshness when exposed to air, Sprite Chill maintains its cooling effect from the first sip to the last. This sensation is akin to the whole-mouth cooling effect experienced when chewing a piece of cooling gum.

 

The development and testing of Sprite Chill involved several rounds by Coca-Cola’s R&D team. The team aimed to elevate the crisp, refreshing taste Sprite fans expect with a first-of-its-kind cooling sensation. This marks a departure from the usual mint flavor used to deliver cooling sensations.

 

 

Sprite Chill is rolling out to stores now, offering fans a limited-time opportunity to try and share this unique beverage experience.

 

Will Sprite Chill set a new standard for carbonated beverages? How will this innovation influence the beverage industry? Share your thoughts and join the conversation below.

 

 

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