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EyeEm, the Berlin-based photo-sharing platform, will reportedly make available its users’ photos for training of artificial intelligence (AI) models. This move comes after the company’s acquisition by Spanish firm Freepik.


EyeEm, once considered a potential rival to Instagram, has seen a significant decline in recent years. Despite this, the platform still boasts a library of 160 million images and nearly 150,000 users. The company’s new strategy involves adding a clause to its Terms & Conditions, granting it the rights to use user content for AI training.


Users were given a 30-day window to opt out by removing their content from the platform. If they chose not to, they were effectively consenting to this new use case for their work. This move has sparked a debate about the ethics of using user-generated content in this manner.



The CEO of Freepik, Joaquin Cuenca Abela, had previously hinted at plans to incorporate more AI into the platform. It now appears that this involves using user content to train AI models.


What are your thoughts on EyeEm’s new strategy? Do you believe it’s a fair trade-off for users, or does it cross a line? Share your views in the comments below.



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Image: Mykhailo Polenok | Dreamstime.com

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