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Walmart launches 'Bettergoods', its new store brand that sells 'chef-inspired' food items for under $5 (mostly)

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Walmart has launched ‘Bettergoods’, a private-label brand that is set to revolutionize the culinary experience for its customers. This innovative brand, the largest food launch by the retail giant in two decades, aims to make quality, chef-inspired food both approachable and affordable.


‘Bettergoods’ is not just another private brand.  It’s a move aimed at helping the retail giant retain the customers it gained during periods of high inflation.


The product range of ‘Bettergoods’ is thoughtfully curated by Walmart’s experienced product development team. Collaborating with suppliers across the globe, they have sourced quality, trend-forward ingredients and flavors. Unlike many private brands that provide direct alternatives to national brand offerings at a lower price, many ‘Bettergoods’ items are totally unique to Walmart.


Bettergoods’ is designed to delight, with 300 items spanning Walmart’s aisles, including frozen, dairy, snacks, beverages, pasta, soups, coffee, chocolate and more. The items fall within three distinct category pillars. The prices of ‘Bettergoods’ items range from under $2 to under $15, with most products available for under $5.




What are your thoughts on this new private-label brand by Walmart? Do you think ‘Bettergoods’ will be able to deliver on its promise of providing an elevated food experience with affordability? Share your views in the comments below.



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