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Skittles Reinvents Its Rainbow With Refreshed Brand Identity


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Skittles-Brand-Redesign-Elmwood-2-171456

Image via Elmwood

Candy giant Mars Wrigley isn’t afraid to play with its food—especially when it comes to Skittles. The iconic rainbow-hued candy brand recently underwent an overhaul, orchestrated by the brand design consultancy Elmwood, with the goal of revitalizing its visual profile while retaining its core identity.

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