TikTok and Universal Music Group harmonize in new licensing agreement, ending dispute over royalties

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After a months-long standoff, TikTok and Universal Music Group (UMG) are finally harmonizing to a new consensus. This agreement paves the way for UMG’s music to make a comeback on the popular short-form video platform.

 

The dispute, which began over royalty payments and AI policies, has finally found resolution. As part of the settlement, both parties have agreed to deliver improved remuneration for UMG’s songwriters and artists. This agreement also promises new promotional and engagement opportunities for their recordings and songs.

 

The companies have also committed to working together on AI development. They aim to explore new monetization opportunities through TikTok’s growing e-commerce capabilities. This collaboration is expected to support UMG’s artists across genres and territories globally.

 

This agreement marks a significant milestone in the music industry, especially for UMG’s artists who had experienced a near-complete blackout of their music on the platform. With the dispute now settled, UMG’s roster will likely pursue TikTok campaigns to promote their music once again.

 

What are your thoughts on this development? Share your views!

 

 

Read more:

• https://musictech.com/news/industry/umg-returning-to-tiktok/
• https://www.nbcnews.com/news/us-news/tiktok-universal-music-group-settle-royalty-dispute-new-licensing-agre-rcna150339
• https://www.rollingstone.com/music/music-news/umg-and-tiktok-end-battle-with-new-agreement-1235013809/

 

Image:  Rafael Henrique | Dreamstime.com