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Apple Slammed For ‘Dystopian’ Ad Seemingly Foreshadowing Tech Mincing Creativity

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Apple-Crush-Ad-Controversy-1-1715230253.

Video screenshot via Apple

Apple’s latest iPad Pro campaign, aptly named Crush, has certainly lived up to its name, but perhaps not in the way the tech giant had hoped. Crafted in-house, the controversial advertisement features a hydraulic press compressing various artistic tools—from paintbrushes and musical instruments to film reels and cameras—into the company’s “thinnest product yet.”

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