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Bumble Faces Major Rejection For ‘Anti-Celibacy’ Ads

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Photo 207606889 © Boumenjapet | Dreamstime.com

Bumble users are taking a swipe at the dating app after it made a misguided diss at celibacy, forcing it to apologize. Its recent attempt to shake up its image, which included a rebrand, app redesign, and a new ‘Opening Moves’ feature, the company sought to resonate with frustrations over modern dating and assured fans that “we’ve changed so you don’t have to.” Alas, this move to impress hit a sour note.

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