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Samsung Crushes Apple’s Controversial Ad With Follow-Up Spoof About Creativity

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Samsung-Trolls-Apple-Crush-Ad-With-UnCru

Video screenshot via Samsung Mobile US

Samsung is going up against one of Apple’s rare—albeit significant—missteps with a snappy commercial clearly aimed at the Cupertino giant’s recent Crush campaign. Apple’s advertisement, cooked up in-house and featuring a hydraulic press crushing various creative tools, was met with widespread criticism for its perceived message of stifling creativity in the pursuit of digital innovation packed into the new iPad Pro.

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