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Caitlin Clark scores multi-year partnership deal with Wilson, first since Michael Jordan with signature basketball

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WNBA rookie Caitlin Clark is rewriting the rules, both on and off the court. In a revolutionary move, she’s joined forces with Wilson Sporting Goods to introduce her exclusive line of signature basketball collection. This partnership is a groundbreaking moment for women’s basketball, as Clark becomes the first player since NBA legend Michael Jordan to have her own Wilson collection.

Clark, the Indiana Fever’s top draft pick, has been a dominant figure since her college days. At the University of Iowa, she propelled the Hawkeyes to back-to-back National Championship appearances and left as the NCAA’s all-time leading scorer, surpassing both men’s and women’s records.


The 'Caitlin Clark Collector’s Edition Debut Series' features three limited-edition basketballs, each one commemorating a key moment in her incredible journey. These aren’t just balls; they’re a symbol of Clark’s rise, a journey that Wilson says “has only just begun.” 


Signing Caitlin Clark isn’t just a product launch for Wilson Sporting Goods; it’s a major boost for women’s basketball. Clark will also be a Wilson brand ambassador, providing valuable feedback and insights on future basketball product development. This collaborative approach ensures that Wilson's equipment caters to the specific needs and playing styles of female athletes.


By bringing Clark on board, Wilson reaffirms its commitment to the WNBA, inspiring future generations of female athletes to see themselves represented by the sport’s biggest brands. As Clark herself says, “Having my own basketball collection and potentially inspiring future athletes feels surreal.” 


Her influence transcends the game, as evidenced by her recent marketing campaigns. Her partnership with Gatorade on the “You Can Too” campaign not only became the brand’s most-viewed social media content but also showcased her ability to resonate with a diverse audience. Adding another feather to her cap, Clark co-designed a water bottle and towel set with Gatorade, which sold out within a day. This marketing success highlights her design sense and marketability.


Indeed, this multi-year partnership between Caitlin Clark and Wilson Sporting Goods is shaping up to be a mutually beneficial venture. It’s not just a triumph for them, but it also signifies a major leap forward for women’s basketball and paves the way for future athletes.


What’s your take on this deal? Tempted to add a Caitlin Clark signature basketball to your collection? Enter the draw for your chance to own one of her limited-edition basketballs.




Image: Vitalii Kliuiev | Dreamstime.com


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