Newsbreaker Posted June 6 Share Posted June 6 Photo 278307516 © Tamer Adel | Dreamstime.com McDonald’s has had to chicken out after suffering a partial defeat over the iconic Big Mac in the European trademark arena. The European Union’s General Court has ruled that the fast-food giant cannot hold exclusive rights to the ‘Big Mac’ name for chicken products. The decision stems from a long-running legal battle with Irish chain Supermac’s, which sought to register its own trademark and faced opposition from McDonald's citing potential consumer confusion.Read full article Quote Link to comment Share on other sites More sharing options...
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