McDonald’s Loses The Right To Exclusively Use ‘Big Mac’ In Europe

[Newsbreaker]

Photo 278307516 © Tamer Adel | Dreamstime.com

McDonald’s has had to chicken out after suffering a partial defeat over the iconic Big Mac in the European trademark arena. The European Union’s General Court has ruled that the fast-food giant cannot hold exclusive rights to the ‘Big Mac’ name for chicken products. The decision stems from a long-running legal battle with Irish chain Supermac’s, which sought to register its own trademark and faced opposition from McDonald's citing potential consumer confusion.

Read full article