Apple often casts its own employees to model in its photos

[Garth Gator]

T-Mobile billboard on the Sunset Strip. RLFE Pix / Alamy Stock Photo

 

Apple’s marketing is renowned for its clean aesthetics and focus on user experience. But a subtle detail often goes unnoticed: the people in its imagery.

 

While many brands utilize professional models, the Cupertino tech giant frequently features its own team leads, as revealed by former Apple engineer Luca Lupo.

 

“It’s not because Apple is cheap,” Lupo said. “It’s to recognize some of the team members [who] took part [in] the development.”

 

 

It’s a smart move. People connect better with those they perceive as real, and employees inherently embody the brand’s values having lived and breathed the company culture.

 

 

 

 

 

I always figured they were employees. They all seemed just like ordinary people and it seemed like something Apple would do.

Another benefit to this is that their marketing feels closer to home when you see just everyday people wearing normal clothes all over their website.

— Kyle ✌ (@kylecoolky) June 5, 2024

 

 

 

It’s the little things that count. The little things that touch the heart

— トビー (@drunkenbird) June 5, 2024

 

 

 

Given how little Apple employees are able to say to their friends and families about what they are working on, this is a nice perk, and frankly, a little heartwarming.

— Fantasy Author Brian A. Mendonça (@theauthorbrian) June 4, 2024

 

 

Source: https://x.com/jdluk87/status/1798170119262380146