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Getty Images x Nvidia host ‘AI prompt battle’ at Cannes Lions to discover the best in generative creativity

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Getty Images, the world’s leading stock photo library, has joined forces with Nvidia to host a unique AI Prompt Challenge at the renowned Cannes Lions, the advertising industry’s largest creative festival. This novel collaboration between the creative giants signals the ad industry’s broad shift in embracing generative AI technology.


The ‘AI Prompt Battle, scheduled for Thursday, 20th June, will witness contestants from Getty Images, Nvidia, and even TikTok, showcasing their creative prowess in AI image generation. The challenge will take place in the Marta Rooms at The Majestic, adding a touch of grandeur to the proceedings.


Attendees will have the opportunity to witness the real-time generation and refinement of images. Each contestant will strive to produce the most captivating visuals using the Generative AI by Getty Images tool.


This tool, built on the Nvidia Edify model architecture, pairs Getty Images’ best-in-class creative content with the latest AI technology. Trained solely from Getty Images’ vast creative library, including exclusive premium content, it offers a commercially safe generative AI tool.


The audience will play a crucial role in this event, as they will have the power to vote for the best image. This interactive event promises to provide a unique front-row experience.


As we anticipate this epic showdown of technological strength and mental fortitude, one can’t help but wonder about the future of AI in creative industries. How will this fusion of AI and human creativity shape the landscape of visual content creation?



Source: Getty Images / GlobeNewsWire

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