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Netflix is repurposing old malls into massive entertainment venues for in-person experience of its shows


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Image: Netflix

 

Netflix, the global streaming giant, is set to redefine entertainment with its latest venture. The company has announced plans to launch two massive venues, aptly named Netflix Houses, in 2025.

 

These innovative venues, located in Dallas, Texas, and King of Prussia, Pennsylvania, will occupy over 100,000 square feet each. They are designed to provide an immersive experience, allowing fans to explore their favorite Netflix stories beyond the screen.

 

“We’ve launched more than 50 experiences in 25 cities, and Netflix House represents the next generation of our distinctive offerings. The venues will bring our beloved stories to life in new, ever-changing, and unexpected ways,” says Marian Lee, Netflix’s Chief Marketing Officer.

 

Netflix Houses will feature a wide array of shopping outlets, eateries, and experiential activities. These venues are not just about entertainment, but also about creating a unique space for fan engagement.

 

Imagine dancing in a replica set of the Bridgerton, to competing in Squid Game's Glass Bridge challenge, and dining in restaurants with food served in Stranger Things

 

The company’s decision to open these venues in popular shopping centers, namely the Galleria Dallas and the King of Prussia Mall, is a strategic move. By repurposing former department store locations, Netflix is breathing new life into these spaces.

 

Netflix’s venture into physical retail destinations is seen as a marketing strategy to support its core subscription-streaming business. With these new venues, Netflix aims to create unforgettable experiences that keep fans coming back for more.

 

For a teaser of what's to come, visit Netflix House’s official website for more info.

 

 

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