Jump to content

  •  

Gymshark cajoles passersby into 'shoplifting' with its cheeky new billboard


Recommended Posts

Gymshark-Shoplift-Billboard-1.png

 

Do you even (shop)lift? Luckily for you, Gymshark has installed a billboard that practically invites fans to engage in a bit of light-hearted larceny. The ad, partially obscured by apparel, provocatively displayed the phrase “shop lift,” instigating passersby to take its gear home without paying.

 

The campaign, orchestrated by BUILDHOLLYWOOD, saw curious pedestrians swiping the clothing pieces hanging from the ad, revealing more of the billboard’s message with each item taken.

 

 

 

Gymshark-Shoplift-Billboard-2.png

 

As the layers of apparel were peeled off, the complete message finally emerged: “Shop lift-ing essentials—up to 60% off everything.” This playful and interactive initiative was, in fact, a creative announcement for a sale taking place on June 27, where shoppers can presumably find some steals.

 

Gymshark-Shoplift-Billboard-3.png

 

Needless to say, this campaign has got both the brains and brawn. Got thoughts on it? Share your take below!

 


 

 


 

Screenshots: Noel Mack / Gymshark

Link to comment
Share on other sites

  • The title was changed to Gymshark cajoles passersby into 'shoplifting' with its cheeky new billboard
Guest
Reply to this topic...

×   Pasted as rich text.   Restore formatting

  Only 75 emoji are allowed.

×   Your link has been automatically embedded.   Display as a link instead

×   Your previous content has been restored.   Clear editor

×   You cannot paste images directly. Upload or insert images from URL.

×
×
  • Create New...
The Creative Network

DesignTAXI

The Creative Finder

The Bazaar

Trendingger (BETA)

Status Is Down (BETA)

Community Resources

Become a member

  • Sign up for free
  • Pro/Business Accounts
  • Log into your account

    Forum Rules & Guidelines

    Terms of Use

    DMCA Copyright Notice

    Privacy Policy

    Cookies

    Contact Us

    Advertise with us

  • Express self-serve ads
  • Other advertising inquiries
  • Popular Categories

  • Artificial Intelligence (AI)
  • Innovation
  • Accessibility
  • Creative Ad Ideas
  • Climate Change & Sustainability
  • Copyright
  • Humor
  • Inclusivity
  • Travel
  • WTF
  • Creative Disciplines

  • 3D
  • AR / VR
  • Architecture
  • Art
  • Automotive
  • Branding
  • Character Design
  • Comics
  • Fashion Design
  • Furniture Design
  • Graphic Design
  • Illustration
  • Industrial Design
  • Interior Design
  • Logo Design
  • Packaging Design
  • Product Design
  • Street Art
  • Typography
  • UI/UX
  • Video Games