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Adidas inks landmark 10-year deal with Texas Tech, Kansas City Chiefs’ Patrick Mahomes plays key role

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Global sportswear giant Adidas has scored a major touchdown with a 10-year partnership with Texas Tech University. This move, solidified by the influence of Kansas City Chiefs star Patrick Mahomes, a proud alumnus, strengthens the three-time Super Bowl MVP's presence beyond the field and creates a win-win situation for all involved

Texas Tech Wins Big

  • Elevated Brand Image: Adidas' global reach will provide Texas Tech with increased exposure and potentially elevate the university's brand image nationally, particularly significant as the Big 12 conference enters a new era.This move marks a significant shift for the university, transitioning from a nearly two-decade long relationship with Under Armour.
  • Top-Tier Equipment: Student-athletes will have access to cutting-edge Adidas apparel, footwear, and equipment, enhancing their training and performance capabilities.
  • NIL Opportunities: Eligible Texas Tech athletes can join the Adidas NIL Ambassador Network, allowing them to benefit financially from their Name, Image, and Likeness.


Adidas Scores a Touchdown

  • Strategic Partnership: Adidas leverages Mahomes' star power and taps into the passionate Texas Tech fanbase, expanding their reach in the collegiate athletics market, previously dominated by Under Armour in Texas Tech's case.
  • Innovative Co-Branding: The inclusion of the quarterback's "Gladiator" logo on official Texas Tech apparel marks a first for Adidas, potentially paving the way for future athlete-driven collaborations.
  • Long-Term Commitment: The 10-year deal secures a lasting partnership with a prestigious university, offering a stable platform for brand promotion.


Mahomes Extends His Influence

  • Marketing Powerhouse: This deal solidifies Mahomes' position as a marketing powerhouse, showcasing his ability to translate athletic success into lucrative brand partnerships.
  • Giving Back: Mahomes plays a key role in securing a deal that benefits his alma mater, demonstrating his continued connection to Texas Tech.
  • Building a Legacy: This partnership allows Mahomes to leave a lasting impact on Texas Tech athletics beyond his playing days.

A New Era in Sports Partnerships

This collaboration sets a new precedent for sports partnerships. It highlights the power of uniting a global brand, a passionate university fanbase, and the influence of a superstar athlete. As the partnership unfolds, fans can expect exciting co-branded apparel, celebratory events, and a potential shift in the landscape of sports marketing. In the words of Mahomes himself, "Today is just the beginning of an incredible partnership with Adidas, so stay tuned for more to come this fall that we're excited to be working on together!"

What are your thoughts on this partnership? Will it be a game-changer for Adidas and Texas Tech?



Image: Thanee Hengpattanapong| Dreamstime.comMichael Baker | Dreamstime.comKasasagiproductions | Dreamstime.com




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