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BBC's Paris 2024 animation melts hearts with Parisian charm and Olympic dreams [Watch]

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Image: Paris 2024


The BBC has unveiled a new promotional clip to generate excitement for the upcoming 2024 Olympic Games in Paris. Titled 'Welcome to the City of Love,' the video weaves a heartwarming narrative that beautifully blends Parisian romance with the unwavering passion of Olympic athletes.



A Whirlwind Tour of Parisian Charm

Bathed in the signature pinkish and bluish hues of the Paris 2024 branding (courtesy of Nexus Studios and Franco-British FX Goby), the animation deserves a standing ovation. Smooth, vibrant, and meticulously crafted, it whisks viewers on a whirlwind tour of iconic landmarks like the Eiffel Tower and Notre Dame Cathedral‚ÄĒthe perfect backdrop for a heartwarming love story to unfold.




Love Transforms into Dedication

The BBC's creative genius shines through in the captivating narrative. Parisian romance seamlessly transforms into the dedication of Olympic athletes. A delightful twist awaits viewers: such as a scene with a candlelit bubble bath cleverly morphing into an athlete braving an invigorating ice bath. This transition beautifully captures the sacrifices and commitment needed to achieve Olympic glory.






A Touch of French Flair

The emotional impact is further amplified by the use of Edith Piaf's iconic song 'Hymne à l'amour' (Hymn to Love) that plays in the background. This selection perfectly complements the theme of love and adds a touch of undeniable French flair to the video.


The experience is further heightened by the passionate and lyrical voiceover delivered by Frenchman Pierre Maubouché. He eloquently expresses the parallel between the all-consuming nature of love and the relentless dedication required in the pursuit of athletic glory.


French Public Embraces the Clip

The one-minute clip has struck a chord with the French public. Parisians have lauded the clip for its heartwarming portrayal of their city and its ability to capture the essence of the Olympic spirit.

A Parisian Spectacle Awaits

The BBC's 'Welcome to the City of Love' is more than just a promotional clip; it's a captivating glimpse into the magic that awaits at the 2024 Paris Olympics. The animation, music, and storytelling seamlessly weave together Parisian romance with the determination of Olympians. This masterpiece is a surefire sign that the 2024 Paris Olympics will be a spectacle unlike any other. Will you be there to witness the magic of love and sport collide in the 'City of Love'?




Images: Screenshots (BBC)


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