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Adobe Gives Away Downloadable Freebies To Celebrate 2023 Lunar New Year


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Artwork by CJroBlue, image via Adobe

Several parts of Asia observe the Lunar New Year, which is when the year rolls in according to the lunisolar calendar. In many cultures, families exchange money envelopes to ring in new opportunities and wealth. Adobe’s answer to these lucky gift packets, it seems, are free assets.

The company is hopping into a hopeful future with bunny imagery to mark the Year of the Rabbit. To start, it’s worked with South Korean illustrator CJroBlue to launch an animated greeting video reminding creatives to make time for their loved ones.

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