Best Buy's 'spokeshologram' tackles NFL coverage in NBCUniversal partnership

[Innovabble]

Image: Best Buy

 

Remember Gram, Best Buy's futuristic spokeshologram? Well, this digital persona has made an unexpected comeback that's catching everyone's attention, and in a rather surprising arena—the NFL.

 

In July, Best Buy introduced Gram as part of its brand refresh, moving away from the traditional salesperson approach to something more cutting-edge. This holographic character was designed to bridge the gap between tech-savvy consumers and the latest AI innovations, making technology more accessible and exciting.

 

Best Buy, marking its fifth consecutive year as an official NFL sponsor, has taken an innovative leap in its partnership with NBCUniversal for the football season kickoff. This collaboration introduces Best Buy's spokeshologram, Gram, to the sports broadcasting world. The fun kicked off last night during the NFL opener between Kansas City Chiefs and Baltimore Ravens, when Gram made its debut alongside NBC Sports' Mike Tirico.

 

The campaign will continue throughout September, blending tech retail and sports media in a unique way. Gram will also join Football Night in America hosts, Maria Taylor and Chris Simms, bringing a fresh dimension to NBCUniversal's NFL coverage.

 

 

This clever integration of Gram into live content represents a modern twist on traditional spots, reinforcing Best Buy's position as a hub for discovering new technologies. The goal? To showcase how Best Buy's array of tech products can enhance the at-home game-day experience. Think air fryers for game-day snacks, pizza ovens for halftime feasts, or extra-large TVs for that immersive stadium feel! By demonstrating these practical applications, Best Buy aims to connect its product offerings directly to fans' NFL viewing experiences.

 

 

The campaign will span multiple platforms, including NBC and Peacock's linear TV, streaming services, digital media, and social networks. This comprehensive approach includes exclusive ad spots and in-game placements, developed collaboratively by Best Buy's marketing teams and NBCUniversal's Marketing and Brand Partnerships team.

 

So, football fans, as you settle in for the season, you might find an unexpected addition to your viewing experience. Gram could become a unique part of how you engage with both the game and the latest tech.

 

Now, we'd love to hear from you: How do you think this high-tech approach will impact your game day routine? Are you intrigued by the idea of a holographic character joining your football viewing?

 

• https://corporate.bestbuy.com/kick-off-football-nbcuniversal/
• https://www.adweek.com/convergent-tv/best-buy-kicks-off-nfl-opening-day-with-nbcu-partnership-and-spokeshologram/
• https://chainstoreage.com/best-buy-teams-nfl-nbc-introduces-spokeshologram