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Nike’s Día De Muertos Collection Pays Homage To ‘Everlasting Ties’ Of Family


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Nike is embracing Mexico’s cherished tradition of Día de Muertos—commonly known as the Day of the Dead—with the launch of its latest collection, Con Mi Familia (With My Family).

This special capsule, which includes limited-edition designs of popular sneakers like Air Jordan 1, Nike Blazer Mid, Dunk Low, and Air Max 1, along with select apparel pieces, seeks to honor the profound and enduring connections between family members, both living and departed.

Set to launch globally on October 21, 2023, carries a deep emotional resonance. Each design within the collection is imbued with symbols representing the emotions that often accompany the stages of grief, from profound sorrow to deep love.

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