This Sneaker Brand Let Customers Outrun A Sprinter While Stealing Its Shoes

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In an interesting campaign encouraging stealing, Parisian running store Distance recently introduced a unique challenge for its customers: grab an item from the store without getting caught by elite sprinter Mickael Zeze, and it would be theirs to keep.

This audacious event, aptly named Rob It To Get It, aimed to reignite the essence of sports within the realm of sportswear—reminding everyone of the primary purpose of athletic apparel.

According to the label, over the past few years, sportswear has become a fashion craze, often overshadowing its original intent for physical activity.

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