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PUMA Turns Beloved Basketball Sneakers All Pink To Spotlight Breast Cancer

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PUMA has joined hands with NBA sensation LaMelo Ball to raise awareness about breast cancer.

This partnership sees PUMA Hoops teaming up with Susan G. Komen, the world’s leading nonprofit organization dedicated to breast cancer research and advocacy.

Throughout the month of October, the sportswear giant will be launching a special campaign aimed at making a difference in the lives of those affected by this disease. The culmination of this initiative is the MB.01 BCA shoe—the latest addition to Ball’s ‘Rare Reserve’ line of sneakers.

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