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Burger King Taps Facial Tech To Serve Deals Based On How Hungover You Look

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Video screenshot via CDN Comunicação

Burger King Brazil has fired up a quirky solution for the post-party blues with a Hangover Whopper campaign, turning weary grimaces into grins with a side of savings. In collaboration with advertising agency DM9, the fast-food giant is rolling out a facial recognition technology that serves up discounts on their signature sandwiches, proportionate to the customer’s detected level of hangover.

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