MINI Says ‘Nice To Meet You Again’ With Refreshed Brand Identity Flaunting EVs

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To commemorate the introduction of the new all-electric MINI Cooper and the MINI Countryman, the automaker recently unveiled its latest campaign, Nice To Meet You Again.

The 360-degree campaign, developed by the in-house creative team and marketing agency Anomaly, will bring forth the brand’s new visual world, providing it with a fresh and modern image.

Hoping to capture the essence of the vehicle’s joyful and imaginative spirit, the brand-new image, together with the launch of all-electric models, represents a reinvention of the iconic automaker while it stays true to classic design features.

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