Nespresso Crafts $24,000 Hublot Watch From Recycled Coffee Pods And Grounds

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In an unexpected collaboration with luxury watchmaker Hublot, coffee giant Nespresso has recently made its foray into the fashion world with a US$24,000 limited-edition timepiece, dubbed the Hublot Big Bang Unico Nespresso Origin.

Unlike other luxury watches made from precious metals, this limited run of 200 timepieces will be crafted from a greener, more sustainable material: recycled coffee pods, with bits of leftover coffee grounds included.

The two Swiss brands decided to take on the challenge of creating a high-fashion timepiece from an unconventional starting point as a way to show how both time and materials can be circular, bringing the practice of sustainability to life in an actual product.

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