Heinz Unleashes World’s First Ketchup Racetrack Ramp To Slow Down Sauce

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To commemorate the conclusion of the 2023 Formula One season, Heinz has unveiled its innovative Slowmaster 57, a ketchup racetrack ramp.

This launch uniquely contrasts the fast-paced world of racing with the virtue of slowness in food quality.

The Slowmaster 57 is the world’s first ketchup racetrack ramp, designed to showcase the quality and thickness of Heinz ketchup. The concept for this device is inspired by the “quantifier,” a machine used in the brand’s factories worldwide to evaluate the thickness and consistency of every batch of sauce.

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