Adidas Sprints To Block Black Lives Matter From Trademarking Three-Stripe Design

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Adidas Group is doubling, tripling, trefoiling down on a trademark registration for the Black Lives Matter (BLM) movement, and it has urged the US trademark office to reject the foundation’s attempt to safeguard the use of three parallel stripes for its branding.

The sportswear giant argues that the mark brought forward by the Black Lives Matter Global Network Foundation—the most notable organization in the decentralized BLM campaign against police brutality—could mislead consumers as Adidas has attained “tremendous public attention” worldwide with its logo on the forefront.

Adidas says it’s been wearing its three stripes since way back in 1952. Meanwhile, BLM filed for a federal trademark of a yellow three-stripe design in November 2020 with the intent to display it on products like apparel, hats, and bags.

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