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OpenAI is now pitching Sora, its AI video generator, to Hollywood studios

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OpenAI is now aiming to make inroads into the entertainment industry with its latest innovation, Sora. The company has been reportedly scheduling meetings with Hollywood studios, media executives, and talent agencies, aiming to form partnerships and encourage filmmakers to integrate Sora, their new AI video generator, into their work.


Sora, a text-to-video model, has been generating hyperrealistic footage based on text descriptions. Despite its impressive capabilities, some filmmakers believe that Sora is not the end of Hollywood. They argue that while AI models like Sora can generate high-quality video quickly, they remain flawed in some ways, leaving room for human creativity.


However, the introduction of Sora has sparked concerns among industry professionals, with its launch leading to Tyler Perry’s decision to halt his $800M studio expansion. Some fear that advancements in AI could lead to job losses in the industry. For instance, roles in reference animation, concept art, and storyboarding could potentially become redundant.


Despite these concerns, there are those who see Sora as a tool that could enhance the filmmaking process. They suggest that filmmakers could use the generated videos to concept a storyboard rather than use it as a final output for a project.


How will the integration of AI tools like Sora reshape the future of the entertainment industry? We’d love to hear your thoughts on this. Do you think AI will enhance or hinder the creative process in filmmaking?



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