TAG Heuer and Kith team up to revive classic Formula 1 watches with a modern twist

[Watchoutter]

 

TAG Heuer and Kith have breathed new life into the iconic 1986 TAG Heuer Formula 1 Series 1. This partnership marks a significant milestone in TAG Heuer’s illustrious history, as it’s the first time the Swiss watchmaker has fused its insignia with a partner’s logo.

 

The reimagined timepieces pay homage to the original design, sparking a sense of nostalgia among watch enthusiasts. The collection showcases a vibrant fusion of heritage and forward-thinking design. The watches are enhanced with modern materials such as sapphire crystal glass and a rubber strap, offering a fresh take on the '80s icon.

 

 

In a bold move, the limited-edition models merge the dynamic style of the TAG Heuer Formula 1 Series 1 with Kith’s contemporary world. This unique blend celebrates the “Just Us” ethos that defines Kith.

 

For the first time, TAG Heuer and Kith are offering a Collector’s Box Set, featuring eight watches and an additional two exclusive silhouettes. The electrifying green and blue models, exclusive to TAG, will be produced on a limited run of 825 pieces each.

 

 

 

Do you think this unique collaboration successfully blends tradition with modernity? Share your views in the comments below.

 

 

Read more:

• https://magazine.tagheuer.com/en/2024/05/01/five-things-you-need-to-know-about-the-new-tag-heuer-kith-collab/
• https://www.watchgecko.com/blogs/magazine/tag-heuer-kith-formula-1
• https://www.hodinkee.com/articles/the-tag-heuer-formula-1-kith

 

 

Images: TAG Heuer and Kith