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TAG Heuer and Kith team up to revive classic Formula 1 watches with a modern twist


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TAG Heuer and Kith have breathed new life into the iconic 1986 TAG Heuer Formula 1 Series 1. This partnership marks a significant milestone in TAG Heuer’s illustrious history, as it’s the first time the Swiss watchmaker has fused its insignia with a partner’s logo.


The reimagined timepieces pay homage to the original design, sparking a sense of nostalgia among watch enthusiasts. The collection showcases a vibrant fusion of heritage and forward-thinking design. The watches are enhanced with modern materials such as sapphire crystal glass and a rubber strap, offering a fresh take on the '80s icon.




In a bold move, the limited-edition models merge the dynamic style of the TAG Heuer Formula 1 Series 1 with Kith’s contemporary world. This unique blend celebrates the “Just Us” ethos that defines Kith.


For the first time, TAG Heuer and Kith are offering a Collector’s Box Set, featuring eight watches and an additional two exclusive silhouettes. The electrifying green and blue models, exclusive to TAG, will be produced on a limited run of 825 pieces each.






Do you think this unique collaboration successfully blends tradition with modernity? Share your views in the comments below.



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Images: TAG Heuer and Kith

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