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YouTube hits back at ad-blockers by skipping videos straight to the end

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YouTube has initiated a new approach to tackle the widespread use of ad-blockers. 


The video-sharing platform, owned by Google, has begun skipping videos altogether for viewers who employ ad-blockers. This move, which explains why multiple users were having issues loading YouTube videos yesterday, is seen as a significant escalation in the ongoing battle between ad-supported platforms and users seeking an ad-free experience.


YouTube’s stance on ad-blockers is clear - their use not only violates the platform’s terms of service but also deprives content creators of their deserved earnings. Earlier this year, the platform reportedly experimented with slowing down video load times for users with ad-blockers. Now, it appears that YouTube has taken a more drastic step. Users with ad-blockers have reported that videos skip straight to the end upon playback.


This phenomenon has sparked a flurry of discussions among users. Some have reported additional issues such as muted audio and stuck videos when using ad-blockers. However, these problems seem to disappear once the ad-blocker is disabled.



Despite YouTube’s efforts to discourage the use of ad-blockers, some users have found workarounds. Certain browser extensions and VPNs appear to allow users to continue watching ad-free YouTube videos. This cat-and-mouse game between YouTube and its users shows no signs of slowing down, with both sides continually adapting their strategies.


Will this new tactic effectively curb the use of ad-blockers, or will it simply drive users to seek more creative solutions? Share your thoughts below.



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Image: Dimarik16 | Dreamstime.com


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