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Adidas x Bellingham: Can 'Hey Jude' lead England to Euro 2024 victory?

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A stirring new anthem emerges for England's Euro 2024 campaign, replacing the familiar chant of 'It's Coming Home.' Adidas has unveiled a powerful ad campaign featuring the young midfield maestro, Jude Bellingham, soundtracked by the iconic Beatles song 'Hey Jude.'



The ad is a poignant mix of past and present. It showcases England's glorious yet heartbreaking moments over the years, intertwined with the faces of disappointed fans—a collective sigh that's all too familiar to Three Lions supporters. It serves as a stark reminder of England's near misses and heartbreaks on the international stage.


But then, the mood shifts. We see a young Bellingham tearing up the pitch, his talent undeniable. Legendary figures like David Beckham, Ian Wright, Frank Lampard, and even Stormzy (because, let's face it, who embodies England's passion better than the grime king?) make appearances, their faces etched with a mix of past disappointment and newfound optimism.

The message? It's time to turn the page. Bellingham, with his youthful exuberance and undeniable talent, is the symbol of that change. The ad cleverly uses the lyrics of 'Hey Jude'—"take a sad song and make it better"—as a rallying cry for England.


This ad campaign is a masterstroke. It taps into the collective memory of England fans, acknowledging their past frustrations while injecting a healthy dose of hope for the future. It's also a powerful showcase of Adidas' ability to leverage one of the most valuable players in the world right now, Jude Bellingham. Fresh off his Champions League trophy with Real Madrid and being voted La Liga Player of the Year, he's also sought after off the pitch, as evidenced by his recent SKIMS campaign for Kim Kardashian.


This ad transcends mere advertising; it's a cultural touchstone. It's a reminder that the beautiful game is about more than just trophies – it's about passion, legacy, and the unwavering belief that this time, things might just be different. With the instantly recognizable melody of the Beatles, a band as synonymous with England as soccer itself, the ad creates an irresistible singalong moment.


The question remains: Can Bellingham live up to the hype? Will England finally break their trophy drought and "Hey Jude" their way to glory? Let's wait and watch.

Soccer fans, take note! The Euros kick off today (June 14th) with Germany taking on Scotland in the opening match. England's fate is written a few days later when they start their first game. The much-anticipated Serbia vs England match is slated for 8pm BST on Sunday, June 16. For our global audience, here are the corresponding kick-off times:


  • New York City (EDT): 3pm
  • Los Angeles (PDT): 12pm (noon)
  • Madrid (CEST): 9pm 
  • Tokyo (JST): 4am (June 17th)
  • Rio de Janeiro (BRT): 4pm
  • Johannesburg (SAST): 8pm
  • Delhi (IST): 12:30 am (June 17th)
  • Sydney (AEST): 5am (June 17th)


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Image: Marta Fern�ndez | Dreamstime.com

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