YouTube bakes ads straight into core video files so ad-blockers can't skip them

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YouTube is reportedly experimenting with a new method to embed ads directly into video streams. Known as “server-side ad injection,” this approach integrates ads into the core video file, making them indistinguishable from the content. This tactic is seen as YouTube’s latest weapon in its ongoing battle against ad-blockers.

 

The implementation of this strategy has significant implications for both advertisers and viewers. For advertisers, it enhances the visibility and effectiveness of their campaigns by ensuring their ads mirror the look of the content. For viewers, especially those using ad-blockers, it means they may no longer be able to skip ads.

 

 

The platform has previously targeted browser ad-blockers and third-party YouTube apps popular on mobile. The ultimate goal is to protect YouTube’s primary revenue stream from advertising.

 

However, this new approach is not without its challenges. For instance, YouTube will need to figure out how to auto-bypass ads for Premium subscribers since the ads are being inserted server-side. This could potentially present new security exploits such as making Premium subscriber data a target of hijacking so ads could be skipped.

 

In conclusion, YouTube’s latest strategy represents a significant shift in the ongoing tug-of-war between ad platforms and ad-blockers. As the platform continues to find creative ways to embed advertising, it raises questions about the impact on user experience.

 

What are your thoughts on this development? Do you think this strategy will ultimately benefit YouTube and its advertisers, or could it lead to a backlash from users? Share your views in the comments below.

 

 

Read more:

• https://www.livemint.com/technology/tech-news/youtube-intensifies-fight-against-ad-blockers-by-embedding-ads-in-video-streams-report-11718362614995.html
• https://stuff.co.za/2024/06/14/youtube-new-ad-strategy-impossible/
• https://www.entrepreneur.com/en-in/technology/youtube-combats-ad-blockers-embeds-ads-in-video-streams/475692
• https://searchengineland.com/youtube-embeds-ads-videos-ad-blockers-443187

 

Image: Sidney De Almeida | Dreamstime.com

[Guest Ngan]

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