Jump to content

  •  

'I wouldn't come here': Oslo turns heads with grumpy, self-loathing tourism ad


Recommended Posts

oslotourismad.jpg

 

In a world where tourism advertisements often blur into a homogeneous montage of landscapes, Visit OSLO has taken a refreshingly different approach. The Norwegian capital’s latest promotional campaign, which ironically highlights the city’s shortcomings, has been attracting considerable attention on social media.

 

The ad’s protagonist, a 31-year-old Oslo resident named Halfdan, gives viewers a tour of his city through a lens of gentle mockery. His commentary, filled with dry Nordic humor, ironically points out everything that’s wrong with Oslo, while simultaneously showcasing its unique charm. This unconventional approach has resonated with audiences, sparking a flurry of reactions on social media.

 

 

The ad has been praised for its cleverness, with one user stating, "Norwegian humor is on another level." Others have echoed this sentiment, with comments like “it's hilarious and now I want to visit” and "this is just… genius."

 

However, amidst the praises, some users have pointed to Oslo’s high prices in response to why Halfdan managed to get a table at a restaurant in the commercial. One user noted, "do you know what kept us out of most restaurants when we were in Oslo? The prices!" Another added, "next time, in summer with a thicker wallet."

 

This ad campaign, created by NewsLab AS and reportedly inspired by Danish-Norwegian filmmaker Joachim Trier, has certainly put Oslo on the map in a new and intriguing way. Its blend of irony and authenticity has also drawn praise from the ad industry, proving that sometimes, the best way to promote a city is to embrace its quirks and imperfections.

 

 

 

 

What do you think about this unconventional approach to tourism advertising? Do you believe it’s more effective than traditional all-welcoming campaigns? We’d love to hear your thoughts!

 

 

Read more:

 

Top image: Visit OSLO / YouTube

Link to comment
Share on other sites

  • The title was changed to 'I wouldn't come here': Oslo turns heads with grumpy, self-loathing tourism ad

Join the conversation

You can post now and register later. If you have an account, sign in now to post with your account.

Guest
Reply to this topic...

×   Pasted as rich text.   Restore formatting

  Only 75 emoji are allowed.

×   Your link has been automatically embedded.   Display as a link instead

×   Your previous content has been restored.   Clear editor

×   You cannot paste images directly. Upload or insert images from URL.




×
×
  • Create New...
The Creative Network

DesignTAXI

The Creative Finder

The Bazaar

Trendingger (BETA)

Community Resources

Become a member

  • Sign up for free
  • Pro/Business Accounts
  • Log into your account

    Forum Rules & Guidelines

    Terms of Use

    DMCA Copyright Notice

    Privacy Policy

    Cookies

    Contact Us

    Advertise with us

  • Express self-serve ads
  • Other advertising inquiries
  • Popular Categories

  • Artificial Intelligence (AI)
  • Innovation
  • Accessibility
  • Creative Ad Ideas
  • Climate Change & Sustainability
  • Copyright
  • Humor
  • Inclusivity
  • Travel
  • WTF
  • Creative Disciplines

  • 3D
  • AR / VR
  • Architecture
  • Art
  • Automotive
  • Branding
  • Character Design
  • Comics
  • Fashion Design
  • Furniture Design
  • Graphic Design
  • Illustration
  • Industrial Design
  • Interior Design
  • Logo Design
  • Packaging Design
  • Product Design
  • Street Art
  • Typography
  • UI/UX
  • Video Games